Portfolio

Midlife Crisis posters

Brief

Resident DJ, The Happiness Dragon was putting on a big night to mark the end of the school term. They needed to promote the night and chose a poster campaign and asked North Devon Design to create the design and arrange printing.

Solution

The artwork for the Skools Out poster was created using watercolour paint, then scanned into the computer. It was then auto-traced to create a vector version. We wanted to achieve the sense of freedom felt while dancing in a club. We also wanted to use colour to get a sense of mid summer, when everything is in bloom. The poster also needed to be eye catching to achieve as much exposure as possible. The posters were put up all over Braunton and the surrounding areas. On the night, the pub filled up and the event was deemed to be a success.