Drive traffic to your website using Google Ads
If you are in a highly competitive business, you may find that your website struggles to compete using organic keyword searches alone. Google Ads and similar Pay-Per-Click services can greatly improve your visibility by paying to be in a highly visible positions, possibly even the first page (depending on budget).
Google Ads offer several paid ways to advertise your business. You can pay to have a listing appear in the search results, or you can pay to have an advert placed on a website. Both methods are costed by the ‘value’ of the search term and are limited by a daily budget set by you.
A charge is made per impression. Here is an example based on the search term ‘web design’
- Google value the search term at £1
- You have a daily budget of £10
- Your advert or listing will appear 10 times per day, either in searches for web design, or on websites related to web design
Google ensure that adverts and listings only appear on searches and websites that are relevant to your business, so you get maximum coverage for each impression.
How can we help
We have a great deal of experience with Google Ads and other pay-per-click services and can help you get set up, explaining how everything works and how to maintain and administer the service. We can also assist with monitoring the service and understanding the resulting data to understand how your site is performing and how visitors are interacting with your site after they have clicked through to it.
