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Google Search engine optimisation

We optimise our websites to ensure they can be found on search engines

One of the quickest ways for a business to advertise themselves is by being found on an internet search. This is known as ‘organic searching’ when a user enters a search term (ie Devon web design) into a search engine and your business is listed within the results. However, organic searching is a highly competitive environment so the first step to ensure your site will appear in the results is to make sure your site is search engine optimised (SEO).

Before jumping into SEO it is important to understand what the term actually means. SEO stands for search engine optimisation, which is a process whereby a website is optimised for ranking on all search engines including Google, Yahoo and Bing.

This is often technical attributes including such things as headings, bold text, hyperlinks, alt tags and good code, all of which we carry out as standard on all of our websites. This will ensure your site is indexed, but does not guarantee your site will gain a high position. That requires much more work.

The most popular search engine by far is Google and their ranking system is dependent on multiple factors, which include:

  • Keywords and keyword density
  • Content quality
  • Site validation
  • Techincal quality
  • Longevity
  • Popularity
  • Activity

All of these items are scored individually, then added up to a total which results in the SERP. Having a website that is search engine optimised is only one step towards gaining a higher SERP

What we can do for you

We have a great deal of experience working on websites to help them climb up the search results ladder, but please be aware that the only way of climbing up and staying up is by constant, on going work. There is no quick fix or single job that will work. Your competitors are working round the clock to climb above you so you need to be doing the same.

The first step is to collect and analyse data.

  • What pages are not showing up?
  • What search terms are not working?
  • What search terms are working for your competitors?
  • What are people actually searching for?

With the answers to these questions we can set about focusing on specific search terms and building links and good quality content around them.

We can help streamline your site to increase download speed and compatibility which will help increase your Google points.

We can build a social media campaign which will help with validation and popularity.

We can regularly add new content which will help with the sites activity.

All of these things, combined on an ongoing basis will help to improve your SERP.

Our SEO services include:

  • Data Analysis
  • Keyword research
  • Competitor analysis
  • Rank tracking
  • Website optimisation
  • Reporting

It is worth noting that in some cases, it may simply be impossible to climb any higher. If you are competing against sites that have been established for longer or that have far more activity, or far more content, then it is likely impossible to eclipse them. The first step will be an initial consultation in which we will give you a realistic appraisal and an estimation of how high we think your site could reach.

Do you require search engine optimisation?