Reach out to the people who want to know
Newsletter and email campaigns are a great way to keep in touch with a focused target market who are keen to know what you have to say.
They share similarities in that they feature current and upcoming information about your business or products. They differ in that newsletters are generally news, where as emails are generally special offers and promotional content. However, both are delivered to an audience who have expressed an interest in your company, your products or your industry.
Newsletters
Newletters can take several forms. They can be integrated into a web site, printed and posted out, made available as a PDF download, or embedded into an email. We encourage visitors to your site to sign up to receive your newsletters to make sure they are kept up to date with your latest news and offers.
Email campaigns
Email flyers are a great way to let people know about upcoming special offers and deals. You can send out bulk marketing emails to subscribers who sign up on your website, or you can buy in email addresses of people who have expressed an interest in your field of business.
At North Devon Design, we can design and construct emails and also manage your email marketing campaign. Using WordPress plugins or third party sites such as Mailchimp, we can monitor how many people opened the email and how many people responded to it by linking through to your site and which page, product or offer was the most popular, all of which helps to build a picture of your captive audience, helping to focus future email communications.
GDPR
As from May 2018 anyone receiving a newsletter or promotional email must have opted in and agreed to receiving them. You must also ensure that the user fully understands how their data is stored and what happens to their data. Subscribers must be allowed to choose to unsubscribe at any time and must be allowed to receive a copy of all the data you hold on them.
Since 2018, all of our websites and mail campaigns are GDPR compliant. We make use of software that enables the user to access and control their data.
