Make the right impression every time
A corporate identity is a collection of graphic elements, colours, typefaces and design rules that ensure a consistent look and feel throughout your entire business from business cards, to website, to vehicle livery and everything in between. These rules are laid out in a guideline document that can be adhered to, to ensure a uniform look and feel throughout.
Do I need a corporate identity?
A corporate identity is as personal as you. If it matters to you how others perceive you, then it should matter how they perceive your business. A uniform look and feel across all of your digital and printed material not only helps to make your business instantly recognisable but it also creates an air of professionalism that helps to build a level of trust with clients and customers.
Corporate Identity for Start-up businesses
For start up businesses, we can create a corporate identity based around your logo, or create a logo as part of a brand new corporate identity. The first steps are to get to know you and your business. We then do market research to analyse your customers and competitors. Finally, we draw on contemporary styles or tried and tested traditional styles to create a series of designs, leaving you to choose your favourite.
Corporate Identity for Established businesses
For established businesses, we can build on your existing identity to create a more comprehensive set of rules, or we can modernise and refresh your existing identity. If you are looking for a completely new corporate identity, we can use a phased approach over a period of time to gradually change your identity to avoid the risk of losing customers.