Holidays in Croyde
Holidays in Croyde are a holiday rental letting agency based in Croyde in North Devon.
We have been working with them since their inception back in 2004 and created their first logo and brand identity. Since then, the brand has seen a few tweaks and updates, but recently it has been through a major overhaul with a new logo and new colours to be applied to a brand new website and accompanying business stationery.
Holidays in Croyde have seen some big changes over the last few years as both the quality and quantity of their property portfolio has evolved. They have now begun managing other peoples properties and are moving more to marketing their business, wheres in the past they have relied on returners and being found on Google searches.
They felt like they needed a fresh new brand that was more modern and one which stood out from their competitors.
Their properties are fantastic and are decorated in modern, fresh and exciting colour schemes, one of which was a dark pink colour, which we agreed would be the perfect colour to take the brand forward.
We then designed a more modern, simplified logo and their re-brand began to take shape.
Witht he rebranding complete, we then looked at their website. As well as a visual makeover, the site needed to be modernised to keep step with other holiday property letting sites, with features such as an availability calendar and instant online booking.
We were able to offer all of these features through our new Holiday Letting website system which is based on the successful Air BnB website. The new system even integrates with AirBnB enabling you to run one calendar to manage both websites.
For this project, however, we removed several of the booking features in our stock offering and integrated a third-party booking system that Holidays in Croyde have been using for some time now and were comfortable with.