Websites are shrinking…again
When the web first started to take off in the 90s, websites were designed to suit small pc monitors with resolutions as small as 640px x 480px. As computer technology improved, screen size and resolution grew and so did the speed of broadband enabling web designers to build bigger sites and cram in more and more info. With the coming of mobile devices the trend is reverting back to designing for small screens again.
Shift in trends
There is market research evidence that an increasing amount of people are viewing the web through phones and tablet devices. This number is steadily increasing and could overtake standard pc monitors. Regular websites viewed on mobile devices have to be zoomed in and out of making them difficult to use, potentially discouraging visitors. A mobile optimied website or app will look, work and function much better, giving the end user a much nicer experience, therefore keeping them engaged for longer with more potential for a sale or sales lead.
We design for mobile
Following the latest trends, we now design and build all of our websites for mobile first, ensuring they are compatible with all mobile devices and then adapting for pc monitors. Many features that are common on mobile devices can now be added to websites being viewed on a pc to give a seamless transition between the two.
What can we do for you?
North Devon design and develop several kinds of mobile products which include:
- Responsive websites
- Mobile specific websites
- Browser based mobile apps
- Native apps
A responsive website is a website which changes in size and shape to respond and adapt to the device it is being viewed on. All of our websites are built to be responsive. The great thing about responsive websites is that only one site needs to be kept updated as opposed to multiple sites for multiple devices. Responsive websites are very similar to regular websites, except that thought is given to how they will respond during the design phase.
Mobile specific websites
Mobile specific websites are sites that are designed, built and hosted purely for mobile devices, usually phones. As responsive websites have grown in popularity, mobile specific sites have reduced, but in some cases, they can be a better or even, the only option. If you have both a regular website and a mobile specific site then both have to edited separately and kept synchronised. Mobile specific websites are designed and built in the same way as a regular website, only they are designed within a fixed size to suit mobile devices.
Browser based mobile apps
A browser based mobile app is effectively a website, using standard website technology and build techniques, but designed to look, work and feel like an app. The big difference is that they require a connection to the Internet to work and require a web browser to operate.
There are several advantages to browser based apps though. The first is the cost. They are much more cost effective to produce than native apps. The second is they don’t require authorisation from Apple or Google to be made available. The third, is that they can be updated, amended and redesigned from the server without the need for the end user to download a new app.
Browser based mobile apps are another service offered by North Devon Design as part of their Mobile website and app design.
Native apps are software applications that run directly from a device using the devices own operating system. Native apps can built for Apple’s IOS, Google’s Android system, Microsoft’s Windows Mobile or Blackberry.
We use an Open-Source platform called Phone Gap which enables us to produce one version of an app and then export it for each of the operating systems individually. There is more work involved in producing native apps, so costs can be higher and there is also an authorisation process to go through before the app is submitted to Itunes or Google Play.
Our apps can interact with online databases to update news, media, content and data, but they can also work as standalone products.